Business-to-business marketing leadership for two decades across multiple technology sectors, including Internet, broadcast media, telecommunications, and computer hardware/software.

Developed successful product strategies supported by powerful corporate and product messaging; specialties include product definition and positioning, competitive analysis, developing new vertical and geographic markets, growth-oriented client relationship management, and retaining key clients through enhanced customer care.

Proven track record of launching and managing new businesses and business units; dramatically increasing revenue; boosting shareholder value; creating lasting brand identities; and deftly targeting messages with attention-getting advertising, direct marketing, and promotions.

Expert writer skilled at tailoring technical and product information to diverse audiences across a broad communications spectrum: the web, e-mail, marketing collateral, white papers, public relations, presentations/seminars, and exhibitions.

Neil Glassman

 

Marketing Communications • Sales Growth • Product Development


  1. Immediate, Sustainable Growth

  2. Expert Strategic Communications

  3. Corporate/Product Branding

  4. Product Roadmaps/Launches

  5. Innovative Campaigns

  6. Targeted Execution

  7. Global Business Leadership

  8. Client Relationship-Centric

  9. Multilevel Collaboration/Mentoring

 

Neil Glassman

2 Fifth Avenue #2R

New York, NY 10011-8832

(212) 982-1472

Fax (212) 813-3278

neil@neilglassman.com

Now blogging on http://www.whizbangpowwow.com