Business-to-business marketing leadership for two decades across multiple technology sectors, including Internet, broadcast media, telecommunications, and computer hardware/software.
Developed successful product strategies supported by powerful corporate and product messaging; specialties include product definition and positioning, competitive analysis, developing new vertical and geographic markets, growth-oriented client relationship management, and retaining key clients through enhanced customer care.
Proven track record of launching and managing new businesses and business units; dramatically increasing revenue; boosting shareholder value; creating lasting brand identities; and deftly targeting messages with attention-getting advertising, direct marketing, and promotions.
Expert writer skilled at tailoring technical and product information to diverse audiences across a broad communications spectrum: the web, e-mail, marketing collateral, white papers, public relations, presentations/seminars, and exhibitions.